Grow Youthful: How to Slow Your Aging and Enjoy Extraordinary Health
Grow Youthful: How to Slow Your Aging and Enjoy Extraordinary Health

Noni Juice

Noni fruit tree

For centuries, noni has been used for healing in Southeast Asia and the South Pacific. The Noni tree (Morinda Citrifolia) also known as Indian mulberry or cheese fruit has been used by the Polynesians as a medicinal plant, natural health tonic and food supplement. The fruit, leaves, flowers, bark and roots all contain useful and active compounds.

Traditional uses

Recent claims

Claims made by those selling Tahitian noni juice include that it:

There seems to be little objective and peer-reviewed scientific research available to support these claims.

Modern processing

Commercial noni processors do not extract the juice using traditional methods. They use different (proprietary) methods, which almost certainly do not extract as much of the beneficial components as the old methods. However, the juice tastes much better. It is further "enhanced" by blending with the juices of different fruits. What you end up buying in bottles in Western countries probably has little of the good stuff left. It is often sweetened with fruit sugars, so its overall effect can be harmful.

When it is processed for export it is pasteurized and filtered to stabilize it and give it a long travel and shelf life. As with all processed foods, it is left with only a shadow of its raw nutritional profile.


Noni juice is often sold through multi-level or network marketing systems. This makes it difficult to get unbiased information about the product in question. Suppliers sell to their friends, relatives and neighbours. The more people they can recruit into their network the more money they make. Their product supplier provides them with seemingly objective newsletters, press releases and web sites. A successful marketing network is based on scientific-sounding evidence, coupled with a credible and compelling story, a doctor who is willing to endorse the product, and finally some patients (who may themselves be distributors) willing to testify that the product led to astounding cures. Aloe vera, colloidal minerals, gingko biloba, ginseng, noni juice and mangosteen juice have also been successfully sold this way. This method of marketing makes them expensive.

My personal experience

I tried freshly squeezed Noni juice in Thailand, most mornings for breakfast for two weeks. I have also tried a bottled juice at home in Australia for a few months, and know several people who have been drinking other bottled juices regularly. It is difficult to attribute any improvements in our health to the noni juice.